Scripts

Snapchat Pixel

Snapchat Pixel lets you measure the crossdevice impact for your Snapchat ad campaigns.

Nuxt Scripts provides a registry script composable useScriptSnapchatPixel() to easily integrate Snapchat Pixel in your Nuxt app.

Snapchat Pixel

View source

Nuxt Config Setup

Add this to your nuxt.config.ts to load Snapchat Pixel globally. Alternatively you can use the useScriptSnapchatPixel composable for more control.

export default defineNuxtConfig({
  scripts: {
    registry: {
      snapchatPixel: {
        id: 'xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx',
        trigger: 'onNuxtReady',
      }
    }
  }
})

This config automatically enables first-party mode (bundle + proxy). See below to customise.

useScriptSnapchatPixel()

The useScriptSnapchatPixel composable lets you have fine-grain control over when and how Snapchat Pixel is loaded on your site.

const { proxy } = useScriptSnapchatPixel()

proxy.snaptr('track', 'PURCHASE', { price: 1, currency: 'USD' })

Please follow the Registry Scripts guide to learn more about advanced usage.

First-Party Mode: Privacy Focused Proxy

No extra config needed. The script is bundled from your domain (faster loads, no extra DNS lookup) and runtime requests are reverse-proxied through your server with automatic anonymisation (user IPs stay hidden from Snapchat Pixel, works with ad blockers). Learn more.

Mode
Bundle Proxy Partytown
Privacy
All identifying data is stripped: IP, user agent, language, screen size, timezone, and hardware fingerprints.
export default defineNuxtConfig({
  scripts: {
    // ✅ First-party mode: bundled + proxied
    registry: {
      snapchatPixel: {
        id: 'xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx',
        trigger: 'onNuxtReady',
      },
    },
  },
})

Example

Using Snapchat Pixel in a component with the proxy to send events .

<script setup lang="ts">
const { proxy } = useScriptSnapchatPixel()

// noop in development, ssr
// just works in production, client
function handleAction() {
  proxy.snaptr('track', 'PURCHASE', { price: 1, currency: 'USD' })
}
</script>

<template>
  <div>
    <button @click="handleAction">
      Send Event
    </button>
  </div>
</template>
InitObjectPropertiesSchema
12 fields const
user_emailstring

The user's email address (for matching).

ip_addressstring

The user's IP address.

user_phone_numberstring

The user's phone number (for matching).

user_hashed_emailstring

SHA-256 hashed email address.

user_hashed_phone_numberstring

SHA-256 hashed phone number.

firstnamestring

The user's first name.

lastnamestring

The user's last name.

geo_citystring

The user's city.

geo_regionstring

The user's region/state.

geo_postal_codestring

The user's postal/zip code.

geo_countrystring

The user's country code.

agestring

The user's age.

SnapTrPixelOptions
2 fields const
idstring required

Your Snapchat Pixel ID.

trackPageViewboolean

Whether to automatically track a `PAGE_VIEW` event on initialization.